SportsShoes.com is the UK's No. 1 online retailer for run, gym and hike. Its mission is to help customers lead a happier and healthier life through running and fitness, and to help them make the best product choices to achieve their fitness goals.

The company was founded by professional footballer Bruce Bannister, opening its doors in 1982 as SportsShoes Unlimited — the first sports store of its kind, providing purely technical sports gear for sports people. It has since grown into SportsShoes.com, offering the UK's widest, yet most carefully curated product range, with over 12,000 run, gym and hike products online and millions of loyal customers.

With over 30 years of expertise, the company works to deliver industry-leading advice and support, including the UK's only free online gait analysis, shoe and jacket finders, and live chat expert advice, backed by what it describes as the most comprehensive, most detailed product knowledge in the industry.

SportsShoes.com has been named one of the London Stock Exchange's Companies to Inspire Britain, has received a Feefo Gold Award for excellence in customer service, and was voted Best Online Retailer by the public at the Running Awards in 2017.

The company also runs a sustainability initiative called Leave No Footprints, working in a number of ways to reduce its environmental impact — an effort it describes as a marathon, not a sprint.